AP to ‘push’ breaking news alerts to iPhone 3.0 users

The AP Mobile team is excited to use Apple’s “push notification” to send breaking news alerts to iPhone users.

During testing, Ing. Francisco Xavier González Alvarez, an AP Mobile beta user, witnessed a strong earthquake in Mexico City and got an AP alert a “couple of minutes after the earthquake ended.” Alvarez told us the functionality is “a new level of real-time information.” And that’s
just what we hope to provide.

The AP reports a huge volume of news each day, but we don’t plan to “push” every headline. We realize that would be overwhelming and not terribly useful. Our editors will be selective. And when important news breaks that our users need to know, we’ll send an alert as soon as possible.

Please let us know what you think! We welcome your feedback.


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